This comprehensive document contains the basic business and financial information regarding your business. It is a formal statement of a set of business goals, the reasons those goals can be attainable, and the plan for reaching those goals. It also contains background information about the business and the industry served, the competition faced, and the organization and team members attempting to reach those goals. Potential investors and strategic partners may use this document, together with the risks defined therein, to assist in their consideration of the merits of the business and to help them make an educated investment/lending decision.